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The internet is an important qualitative research tool. DMG specializes in the following types of online research:
- Online Focus Groups using web-conferencing software. This
is particularly useful for high-level B2B interviews, where
senior decision-makers can participate without leaving the office.
- Bulletin Board research. This technique allows respondents to respond to questions over several days at a time when it is convenient for them. They can also view the responses of other participants. Clients benefit from this iterative questioning approach and a high level of respondent cooperation.
DMG researchers provide overall project management, study design, analysis and reporting while survey programming and data collection is handled through alliances with interactive research partners specializing in online data collection.
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