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DMG specializes in qualitative market research services, providing senior expertise in:
Advertising Research
- Concept development
- Creative testing
Corporate/Branding Research
- Strategic corporate/brand image
- Employment Branding
- Market positioning
- Brand equity assessment
- Competitive assessment
B2B Research
- C-level and senior management interviewing
- On-line focus groups using web conference software
- Telephone depth interviews
New Product Development
- Concept development
- Market positioning
Package/Label Testing
- Packaging development in categories subject to regulatory
restrictions
- Brand repositioning
- Line extensions
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