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Qualitative research is a key area of specialization at DMG. Our moderators are senior, strategic thinkers with insight gained from working in both client and supplier environments. Each has over 15 years of experience in conducting qualitative research for clients across a range of sectors including consumer packaged goods, telecommunications, technology, retail, foodservice and travel.
Global experience
DMG has worked extensively in the U.S. and Canada as well as in global markets. For North American projects, DMG has our own focus group facility in Vancouver, Canada and accesses the best facilities in key US and Canadian markets in executing projects across multiple cities. Interviews are also conducted in "in-situ" venues (e.g. retail outlets, bars/restaurants, on aircraft).
For multi-country projects, DMG works with a worldwide network of research facilities in managing multiple languages and moderators. A lead project director/moderator is assigned to the project and travels to each country to oversee the research. This includes briefing and debriefing foreign moderators and providing one point of contact for the client throughout the project. The lead moderator will also work with clients in adapting the research approach as iterative learning occurs and provide a summary report outlining the results from each country as well as an overall summary of the findings.
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