Our Focus
At DMG we believe that the role of market research is to help generate informed marketing decisions and identify marketing opportunities. Our background working as an external "arm" of client marketing teams has provided essential perspective in ensuring research projects are relevant and findings actionable. Clients benefit from our experience in turning qualitative research insights and quantitative research verification into actionable marketing strategy and tactics.
DMG provides:
- Qualitative market research services to US and Canadian clients
- Strategic consulting to optimize marketing plans and programs
- Senior level insight into marketing & market research issues
- Experience on both client and supplier sides
The sectors in which we focus include:
- Technology
- Telecommunications
- Financial Services
- Retail
- Consumer Packaged Goods
Management Team
DMG researchers are senior, strategic thinkers with persepective gained from working on both the client and supply side of the business. They reflect the vibrant spirit of the firm and delight in bringing a fresh, creative and insightful approach to client projects and relationships.
Melanie Dowe
Senior Partner
Melanie brings over 15 years experience in marketing consulting and research to her role as a senior partner at Dowe Marketing Group. She has a strong foundation of hands-on research project management experience, superior qualitative research skills and global research knowledge.
Most recently based in San Francisco, CA and working for Ipsos Corp., the ninth largest research firm in the world, Melanie was a senior vice president of business development, responsible for initiating, building and managing client relationships in Fortune 500 firms. Previously, as Managing Director of Ipsos' San Francisco office, she built the west-coast practice from start-up, to a profitable, fast-growing enterprise in 2 years.
Throughout her career, Melanie has developed and maintained a strong base of qualitative research expertise that spans several industry categories. She was a qualitative research practitioner at a Vancouver-based marketing consultancy for nine years and a vice president of qualitative research at the Angus Reid Group (now Ipsos Corp.), completing 150-200 focus groups per year. She has experience in a range of global industries, including the consumer packaged goods, telecommunications, technology, retail and travel sectors. Melanie specializes in high level business-to-business interviewing and uses a range of projective techniques pioneered both in the US and Europe.
Melanie is a member of the Silicon Valley, San Francisco and Vancouver chapters of the American Marketing Association She is also a member of the Qualitative Research Consultants Association (QRCA).
WF (Bill) Johnston
Senior Consultant
Bill Johnston is recognized as one of North America's most accomplished marketing consultants and researchers. He brings over 30 years of experience consulting for international clients on a range of strategic planning, marketing services management and market research issues to his role as a senior consultant to DMG.
After graduating from the School of Business Administration at the University of Western Ontario, Bill rose through the management ranks of packaged goods industry leaders Procter & Gamble, Frito Lay, Pillsbury and Nabob Foods before founding his own consulting practice in 1978.
Bill's marketing consulting and research experience crosses consumer packaged goods, retail, entertainment, telecommunications and business/industrial sectors. He has particular expertise in strategic planning and policy development as well as product and corporate marketing plan development. In the course of his consulting and research work, Bill conducts over 150 focus groups per year and is one of North America's pre-eminent qualitative researchers.
Bill is a member of the American Marketing Association, Qualitative Research Consultants Association and the Professional Marketing Research Society.
Danielle M. Scott
Research Associate
Danielle brings a strong background in research project management, both qualitative and quantitative, to her role as a Research Associate at DMG. Most recently, she has spent three years in a national marketing research and consulting firm working on projects in packaged goods, retail and government sectors.
Danielle also has exceptional writing skills gained from progressive experience in internal/external corporate communications, editing and public/media relations project management. Previously she spent 9 years with one of Canada's top five financial institutions as a project manager, internal magazine editor and internal communications program director.
Danielle has a Diploma in Journalism & Public Relations and is a member of the Professional Marketing Research Society and Wired Women Society.
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